After 30 years of building, running, and scaling tourism and hospitality businesses across Europe and Asia, John Bos is bringing a lifetime of global travel expertise to his latest venture: an online travel marketplace helping travel advisors become more efficient in selling travel in Japan. Originally from the Netherlands, John’s career spans three decades of hands-on leadership—from directing tour operations in Greece and expanding travel networks across Bangkok, Singapore, and Tokyo, to developing innovative wellness and loyalty programs across Europe. Whether founding companies from the ground up or managing multi-location operations, his approach has always been rooted in a deep, operational understanding of what makes travel truly seamless. Today, settled in Tsuruoka, Yamagata Prefecture, Japan, John combines a track record of ground-up business execution with a passion for local discovery—shaping the future of how travelers experience Japan.